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About Our Company

So how'd this party get started?

Kajabi was founded by two long-time friends Travis, an ADHD designer and Kenny, a closet-case duck-lover turned software developer. On a hot summer day in 2009, the two met for lunch at La Sirena Grill in Orange County, CA. During their man-date, Travis and Kenny were discussing their latest project: an eBook that showed parents how to create fun water-sports games for their kids. They thought marketing a simple information product like this would be easy. Turns out, it wasn’t.

They had no choice but to create everything from scratch: up-sells, secure checkout, piracy controls (so that people couldn’t steal the product), thank you pages, email integration and more.

All of this was a lot more work than expected. “Isn’t there a solution for building something like this without having to create everything from scratch?” Turns out there wasn’t.

With this realization, they set out to create an all-in one solution that allowed people to create a private content portal, and sell access to it. It was then that the idea for Kajabi was born.

Though filled with excitement, they knew from past experience that kick-ass software would stand as only a small part of this beastly undertaking. To succeed, they also needed a powerful marketing force to get their software in front of the masses. In other words, they needed the marketing boost for Kajabi to succeed.

Faced with this, Travis knew of an entity who was more "boss" than human. Someone that was known as, Andy “The Knife” Jenkins. At that time, Andy was fresh off a cross-country move to La Jolla, CA, which is about an hour south of where Travis and Kenny lived. With this intel, Travis did something many are too afraid to attempt... he tweeted Andy. Almost immediately, Andy responded, met up with them and worked together to map out an ultimate marketing platform.

After many meetings and countless phone calls, they decided to carry out a marketing strategy they call, “The Tiger” (you’ll see why in a second).

“The Tiger” is a marketing method where you offer the biggest names in the industry goods or services for free, and in exchange you get your brand in front of the masses.

It’s like giving Tiger Woods your branded golf club and having him win the Masters (or having his wife swing it at him).

They identified the top 10 leaders within the online marketing industry and offered them the Kajabi software for free in exchange for placing the following text in the footer of the website: “Powered by Kajabi.”

This approach allowed them to develop the software in real-time around the needs of the most premiere marketers. It also generated a massive amount of buzz within the online marketing industry.

Undertaking a year’s worth of hard work for free made many question their sanity. It was a risky endeavor, but thankfully everything worked according to plan.

After multiple iterations of Kajabi, the team was ready to finally launch on October 14, 2010. On that day, they unveiled Kajabi to the world.

And as they say friends, the rest is history.

But, you can be a part of history, too. Every day we’re improving the Kajabi platform and releasing more and more features. We’ve put our lives into making Kajabi great, and welcome you to join us in this marketing revolution.

Warmly,
The Kajabi Team

Our Vision

Our vision for Kajabi is to enable people to make a living from their hobby or passion.

We believe that the best way to achieve this involves putting your knowledge into a private membership portal, and then selling access to that portal.

What does Kajabi mean?

The name, "Kajabi", is an Aboriginal word that means, “To Take Flight”.  In the spirit of getting your online business off the ground, we feel Kajabi is the perfect name and tool for our customers.

Our Philosophy

Kajabi is operated by a small team who believe in the following principles:

Results

The company, 37 Signals, inspired us to focus on results, hard-work and a No-B.S. approach to running our business. Their philosophy is founded on eliminating unnecessary corporate structure and concentrating on what truly matters--your product.

Rapid development

We use Ruby on Rails for development. We feel this language allows us to create beautiful applications in a rapid manner. The framework also supports our belief in constant updates and improvements to our platform.

Purpose

We believe that we're here for a reason and Kajabi is here for a reason. We stand by our product, our technology and the experience that we deliver for our customers.

Scrappiness

We bootstrapped Kajabi and haven't raised any angel or venture capital. Founding a company in this manner forced us to get creative when it came to solving problems and grow our business. We view constraints as an asset because it drives creativity.

Customer Happiness

Tony Hsieh's book, Delivering Happiness, inspired us to push support to the forefront of our priorities. We offer live chat support and aim to create a memorable experience with Kajabi.

Style

Attention to detail inspires us. And with obsessive details comes style. We use Mac's around the office because the attention to detail of their technology motivates us to create great software.

Where The Magic Happens

We're headquartered in Old Town Tustin, CA. When not at Quinn's, Rutabagorz or the Swinging Door (JK, but seriously), we can be founded playing arcade basketball in our offices. Feel free to stop by if you want to get schooled.

Who's all behind this?


  • Title:Co-Founder of K'Awesome
    AKA:Sir K'waksalot

    When not coaching yet another youth baseball game in the middle of the day, Kenny can be found doing pretty much anything and everything relating to Kajabi--be that coding, architecting new features, handling accounting, negotiating contracts and partnerships, or taking photos of himself.


  • Title:Co-Founder of The Software You Should Buy
    AKA:Mr. Squiggles

    A tough local farmboy hailing from California's jewel, Kingsburg, Travis spends his time creating the origins of awesome, or working through therapy over the entire internet copying his yellow "buy now" buttons. As designers go, Travis is sweet, slow to anger, and in fact, just plain slow (we have videos of him running).


  • Title:Frustrated Cowboy
    AKA:The Murphster

    He's Irish, he's gritty, and of course, he's a vegan. The Murphster can be found coding away even amidst the chaos surrounding him on a daily basis. In fact, there's a sick part of him that enjoys it. [Add joke about Murphy's Law here].


  • Title:Nicest Human Entity on the Planet Earth
    AKA:Nam Nam

    When not training customers or managing new feature ideas, Steve can be found killing people… with kindness.


  • Title:Newskool Railroad Shiner
    AKA:T2

    When not dying his hair blue, conquering his latest food challenge and then immediately shaving his head bald, T2 can be found braiding his beard (which he miraculously grew overnight).


  • Title:Customer Happiness Engineer
    AKA:JoelBot

    Joel's personality is so magnetic, he is unable to carry credit cards. Even his enemies list him as their emergency contact. If he were to pat you on the back, you would list it on your resume. He once taught a German Shepard how to bark in Russian. Let's just say that both sides of his pillow are cool. He's a lover… Not a fighter, but he’s also a fighter, so don’t get any ideas.


  • Title:Dynamic Paradigm Architect
    AKA:Jumpman

    He thinks donkey kong is a stupid gorilla. Coded an entire App using only an etch-a-sketch. He once had an awkward moment, just to see how it feels. He never says anything tastes like chicken… Not even chicken. The police often question him, just because they find him interesting. He once punched a magician. That's right. You heard me. Holds the record for longest BMX stunt when he jumped over the Grand Canyon.


  • Title:Assassino Programador
    AKA:W

    When Wilker is not learning how to kill people with his Morganti Ju-Jitsu skills he spends most of time making adjustments and implementing awesome. He counts his chickens before they hatch…and they always hatch. He has never learned from a mistake…because he has never made a Mistake. Mistakes are afraid of him. He can download the Internet & compress it to a single MB file! Wilker is so cool, he makes ice jealous.