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Marketing Funnels

Kajabi Gives You The Tools To
Market With Ease.

Kajabi takes the "science" out of rocket science so that your site can take off without any problems. Within Kajabi sits a world-class marketing funnel system so that your product will do something fairly important: convert!


Create funnels that convert.


Kajabi gives you the tools to create marketing funnels that capture email addresses through "Squeeze Pages", give your users free content with "Event Posts", and turn them into customers with "Sales Pages."

Using Kajabi’s “Evergreen mode” you can ensure that all customers go through the same marketing funnel and process when buying your product.

We guarantee that funnels will change the way you market online. Forever.


Capture Leads

Squeeze Pages serve as the first step in marketing funnels. By capturing email addresses, you can contact your prospects and build trust.

  • Choose from a variety of templates

    Pick from a variety of Squeeze Page templates for capturing leads, email addresses and getting people started in your sales funnel.

  • Unleash the sales ninja within

    Simply input the title of your page, your Pre Headline, your Headline and Body text that describes why they should enter their email address and listen to what you’ve got to say.

  • Built in images for you to use

    Add styles and images to your content with the click of a few buttons. Kajabi is your own built-in graphic designer!

  • Customize your opt-in process

    Experiment with different text, call to actions and opt-in options. It’s the little things that go a long way.

  • Add custom tracking code

    Paste in tracking code from services like Google Website Optimizer, CrazyEgg, ClickTale, Visual Website Optimizer and more.

  • Choose from dozens of opt-in buttons

    Select from our suite of buttons and pick the one that will help you convert random traffic into dedicated customers.

  • Entice visitors with thumbnail images or a video

    Give visitors a glimpse at what they’re missing by showing pictures of the free content you’ll be providing via your Event Posts or even displaying a teaser video.


Deliver Content

Event Posts serve as the second phase of your funnel where you give away free content, video training or PDF's. It’s the best way to build trust with your leads.

  • Give away free content and gain trust

    Simply input text into your fields and take your customers through free training lessons, videos or give away free reports.

  • Upload free training or informational videos

    Upload a video that teaches your audience about your course and outlines the benefits. By giving away value for free, it increases your chance of converting them to buyers.

  • Give away reports or white-papers

    By giving away an actual document, report or white-paper, the user feels like they’ve actually gained something of value.

  • Comment settings for each Event Post

    People can actually comment on your Event Posts and interact with other leads. This increases the sense of social proof surrounding your product.

  • Enable Facebook commenting in just one click

    Give visitors not just the ability to comment on your free piece of content, allow them to do it with their Facebook account.

  • Tease future events

    Add suspense and excitement to future events by having them marked "Coming Soon."

  • Social sharing built-in

    Allow users to share the event on Facebook and Twitter. You can even customize how you want the messaging to appear!


Sales Pages

Sales Pages stand as the final phase of your marketing funnel. By the time they’ve landed on your Sales Page, they’ll be itching to buy.

  • Focus on creating copy that converts

    Craft a beautiful sales letter that makes it an absolute no-brainer to buy from you. Kajabi even gives you styles to choose from to find the perfect look and feel.

  • Let’s not lie, looks matter

    Choose from dozens of buttons that sizzle with style and make your product look professional. Trust us, looks matter!

  • Add a sales video that pops

    Videos have become the standard way of selling products, courses or pretty much anything online. Simply upload a video and you’re on your way to sales.

  • Time your buy button for a perfect effect

    You can make sure that your users watch your entire sales video before showing them your "buy now" button. Simply enter in the amount of time Kajabi should wait to display your buy button.

  • Add an extra layer of transparency

    By selecting a pre-cart page, you can verify that your customers understand the terms and disclaimers involved in purchasing from you. It also helps reduce refunds.

  • Thank you page

    Craft an instructive and helpful thank you page so that your customers know what to expect after they purchase from you.


Oh yeah, there’s even more cool stuff.

  • Perpetual mode

    Make your entire marketing funnel automated by turning on perpetual mode. All visitors go through the same sales process no matter when they first enter their email.

  • Built-in gatekeeper

    Kajabi’s system remembers a user who’s already entered their email address. So if they want to return to your Event Posts, they won’t be confronted with a Squeeze Page.

  • Easy email integration

    Simply select which email marketing provider you use, fill in some fields and you’re all set. Building a great list has never been so easy.

  • Headache free shopping cart

    Select which shopping cart provider you want to use and Kajabi will do the rest. Yes, we’re not kidding. No more worrying about techie shopping cart stuff!

  • Standby pages

    Add a standby page that auto-refreshes for the visitor. If there’s a line of people waiting to buy your product, you can turn this on and direct your traffic here. This drives scarcity and conversions!

  • One-click to control your cart

    If you’re selling a limited number of seats to your course, you can simply click close or open cart. No more having to switch out codes or shut off your site.


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